AdsInvestigator analyzes your Google Ads data, identifies exactly what is wasting money, and gives you plain-English recommendations — independent from Google's own advice.
Every feature is designed to answer one question: what should I fix first?
Analyzes wasted spend, search term quality, tracking health, bidding strategy fit, and budget allocation — all in one pass.
Identifies zero-conversion campaigns, irrelevant search terms, and budget leaks with exact dollar amounts attached.
Every finding is explained in clear language — what is wrong, why it matters, what to do next, and what not to do.
Classifies Google's own suggestions as Helpful, Risky, or Ignore — because Google optimizes for their revenue, not yours.
A single 0–100 score that summarizes your account's overall health, with a breakdown of every contributing factor.
Recommendations sequenced by impact, effort, and urgency — so you always know exactly what to fix first.
Recommendations are weighted differently by vertical. Healthcare, legal, and high-compliance industries get specialized guidance.
Answer a few questions about your industry, goals, and what success looks like for you.
Drop in your Google Ads CSV or Excel export. We detect the file type and map columns automatically.
Receive prioritized findings, a health score, and a step-by-step plan — all in plain English.
Upload your Google Ads data and get a full audit in minutes. No Google Ads connection required.